Privacy Policy

1. Overview

TanishElectronics Pvt. Ltd. ("TanishElectronics", "we", "us", or "our") operates the website TanishElectronics.in and related mobile applications. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our platform or make a purchase.

By using our services you agree to the collection and use of information described in this policy. If you do not agree, please discontinue use of our platform.

This policy applies to all users in India and is governed by the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDPA).

2. Data We Collect

We collect different types of data depending on how you interact with us:

Information you provide directly:

• Full name, email address, phone number, and delivery address when you register or checkout
• Payment information (card details, UPI ID) — processed securely via Razorpay; we never store card numbers
• Warranty registration details (product name, serial number, purchase date)
• Messages or queries submitted via our contact or support forms
• Reviews, ratings, or feedback you submit about our products

Information collected automatically:

• IP address, browser type, operating system, and device identifiers
• Pages visited, time spent, clicks, and navigation patterns (via analytics)
• Referring URLs and search terms that brought you to our site
• Cookie data (see Section 5 below)

Information from third parties:

• Delivery address verification data from India Post / courier partners
• Payment confirmation data from Razorpay
• Social login data (name, email, profile picture) if you sign in via Google

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: processing payments, confirming orders, dispatching products, and providing tracking updates
• Account management: creating and maintaining your TanishElectronics account
• Customer support: responding to queries, complaints, and warranty claims
• Marketing & offers: sending promotional emails or SMS only if you have opted in (you may opt out at any time)
• Analytics & improvement: understanding how visitors use our site to improve the product catalog, UI, and checkout experience
• Legal compliance: meeting our obligations under Indian law, including tax invoicing (GST) and fraud prevention
• Personalisation: showing you relevant products based on your browsing and purchase history

We do not use your data for automated decision-making or profiling that produces legal effects.

4. Data Sharing & Disclosure

We share your data only when necessary and only with trusted parties:

• Logistics partners (Delhivery, Bluedart, Xpressbees, India Post) — to deliver your order
• Payment processors (Razorpay) — to securely process transactions
• Cloud & hosting providers (AWS / Digital Ocean) — to store data securely
• Analytics tools (Google Analytics) — in anonymised, aggregated form only
• Legal authorities — when required by court order, law enforcement, or applicable Indian law

We never sell, rent, or trade your personal information to any third party for their marketing purposes.

5. Cookies & Tracking

Our website uses cookies — small text files stored on your device — to improve functionality and understand usage. We use:

• Essential cookies: required for the cart, checkout session, and login to work correctly
• Analytics cookies: Google Analytics cookies to track aggregate visitor statistics
• Preference cookies: to remember your language, currency, or theme preferences
• Marketing cookies: only if you consent, for remarketing on platforms like Meta and Google

You can disable cookies in your browser settings. Note that disabling essential cookies will break the cart and checkout experience. For detailed cookie management, refer to your browser's Help section.

6. Data Security

We take the security of your data seriously and implement the following measures:

• All data is transmitted over HTTPS / TLS 1.3 encrypted connections
• Passwords are stored using bcrypt hashing — we cannot see your password
• Payment card data is handled exclusively by Razorpay (PCI-DSS Level 1 compliant) — we never store card numbers
• Database access is restricted to authorised personnel only, with role-based access control
• Regular security audits and vulnerability assessments are conducted

Despite our best efforts, no transmission over the internet is 100% secure. If you suspect any unauthorised activity on your account, contact us immediately at info@TanishElectronics.in.

7. Your Rights (DPDPA 2023)

Under the Digital Personal Data Protection Act, 2023, you have the following rights:

• Right to Access: request a copy of personal data we hold about you
• Right to Correction: ask us to correct inaccurate or incomplete data
• Right to Erasure: request deletion of your account and associated data (subject to legal retention requirements)
• Right to Withdraw Consent: opt out of marketing communications at any time via the unsubscribe link in emails or by contacting us
• Right to Grievance Redressal: raise concerns with our Data Protection Officer

To exercise any of these rights, email us at info@TanishElectronics.in with the subject line "Privacy Request". We will respond within 30 days.

8. Children's Privacy

Our services are not directed to individuals under the age of 18 years. We do not knowingly collect personal data from minors. If we become aware that a child has provided us with personal information, we will delete such data promptly. Parents or guardians who believe their child has submitted personal data to us should contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. When we make significant changes, we will:

• Update the "Last updated" date at the top of this page
• Send a notification email to registered users
• Display a prominent notice on our homepage for 7 days

Continued use of our platform after the effective date of any update constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to our Data Protection Officer: